NOTE: The Hell Pizza Seoul website is no longer functioning and I fear it may mean they have closed down. I cannot verify this unfortunately.
When I was living in Dunedin, New Zealand, I found a quirky pizza place called Hell Pizza. It had great pizza, and turned out to be a chain – I ate at one in Wellington, too.
One day, I was perusing the Seoul page on Gogobot and I discovered a listing for Hell Pizza. In Seoul. I had to see if this was for real. Google brought me some very promising news bits about it, even a mention on Wikipedia. Finally I found the website (all in Korean) and chose the Apgujeong location.
We found the place easily and I was happy to see the menu was similar (except you can’t create your own pizza here). We ordered a Limbo pizza – blue cheese, bacon, caramelized onions, tomato, mushroom.
It took a little while to come out. I was happy to taste that the crust was the same. I couldn’t taste any blue cheese – at first, I thought maybe there just wasn’t much on the pizza.
But it became increasingly obvious there was no blue cheese. We wondered whether to send it back. Eventually, we asked for a small cup of blue cheese after pointing out their was none. We covered the last two pieces in a whole bunch of blue cheese.
As we were leaving, they gave us another pizza. They had made us a new Limbo pizza of the smallest size to take home! We had been pretty happy just to get the blue cheese at the end but this was a nice level of service. And that little pizza was very tasty.
Overall, the pizza tasted much like it did in New Zealand. It’s a nice Western style pizza, though it is a bit expensive.
- Location: There are three Hell Pizzas in Seoul – one at Banpo Station, one at Apgujeong Station (go out exit 2, turn around, take the first right, it’ll be on your right), and one at Cheongdam Station.
- Hours: All stores are open 11-11 every day.
- Price: Expect around 15,000 to 20,000 Won for a pizza for two people.